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Anyone who wears suits regularly, whether for the office or for nights out on the town, knows how quickly a low-quality suit can start to age. Worn-out knees and elbows, frayed stitching, or faded colors will cheapen a man’s appearance—and his esteem. Truth is, cheap is expensive. Fashion designer Tom Ford once said, “Dressing well is a form of good manners,” so put your best foot forward with a custom-made suit. You’ll be able to choose from a wide variety of quality fabrics that don’t wear out, drape impeccably on the body, and emit a “luster” or “scheen”. Add a skilled tailor who understands your uniqueness—opposed to machines on an assembly line—and you’ll get a much higher attention to detail.
While there are many convinced an off-the-rack suit fits them fine, there is no substitute for a tailor’s exact measurement of the body. You deserve a suit that fits you like a glove, and the only way to get the perfect fit is with a custom tailored suit.
A tailored suit coat is cut exactly to your measurements and reinforced with an interior of canvas, which means that it won’t hang baggily from your shoulders, but will instead accentuate your best features and mask the ones you’d prefer not to highlight. The pants will be hemmed to hit your shoe at just the right length, making for a powerful and confident stride. Your appearance will be streamlined and sleek, like a fine automobile.
A better fit brings with it a wealth of benefits. In a recent Business Insider article, Drake Baer talks about “thin slicing”—the psychological habit we all have of making quick assumptions about someone within seconds. Baer cites a 2013 study where participants looked at photos of men for just five seconds and then rated them on a variety of attributes. All men in the photos were wearing suits, but some were tailored and some were off-the-rack. Overwhelmingly, the men in tailored suits were rated more positively in nearly every category, clearly showing that “Men may be advised to purchase clothing that is well-tailored, as it can positively enhance the image they communicate to others.” Clearly, a department store suit just won’t cut it.
Department stores tend to carry a lot of suits that look the same. They might reflect popular trends but in the most cookie-cutter way. If you truly want to be on the cutting edge of men’s fashion, a tailored suit is the only way to go. Not only will the fit and fabric be of the highest standard, but the look will be as on-trend as you want it to be. You’ll have the ability to customize the width of the lapel, the number of buttons, the vents, the cuffs, everything. A custom-made suit can be as couture and fashion-forward as you want it to be, and it can also display your personality. Want a pinstripe or plaid? How about a patterned suit lining in a bold color? The possibilities are endless. At H.M. Cole, we also offer custom shirts and a wide variety of luxury accessories to fully express your individual style.
The modern man has a lot on his plate. We know that. But what you might not know is meeting with a tailor isn’t nearly as time-consuming as you think. In just 30 minutes, we’ll have all the measurements we need to hand-craft a year’s worth of clothing. Compare that to the time you’ll waste trying on ill-fitting suits at various retail stores. And time is money. What’s more, H.M. Cole will even come to you, scheduling consultations at your home or office to truly deliver the ease and comfort your busy life demands.
True, an off-the-rack suit can often be found at a bargain-basement price, but you get what you pay for. And more often than not, cheap is expensive. With constant trips to the drycleaners, the repair of rips and tears, and the eventual need to replace it, your bargain-basement suit ends up costing you far more than it’s worth. But when you look at the quality, detail, and superiority of a custom suit, it really is a smart investment. A quality wool suit won’t wear down or get that shine from worn-out fabrics. A custom suit will be a true workhorse: strong, virtually wrinkle-free, and will never require dry-cleaning, as true Merino wool repels odors and oils.
To summarize, a good tailor will hand-craft a suit to withstand many years of wear and replicate high-end fashions at a fraction of the cost. H.M. Cole makes owning a bespoke suit a reality for any man.a
